Building Credibility as an eBay Seller

You as a seller on eBay should have credibility.
You have to pass that confidence onto any potential bidders for your items on sale.
Feedback is one of the most critical tools to build your credibility. EBay’s system of rating other members, known as feedback is one of the most important parts of your eBay account. If you, as a seller, lack credibility, your prospects simply will not buy from you. So, what can you do to help your customers know you are the sort of seller they can trust and want to do business with? How are you removing their fears? How are you showing them that you are trustworthy? What can you do to build credibility as an eBay seller?

Feedback

You have to get good feedback from your past customers. These good or positive feedbacks will help you to get more buyers for your products. Buyers look for eBay seller’s feedback when they buy items on eBay. Positive feedbacks are very important for you as a seller. Avoid any conflict, which may get you negative feedbacks from your customers.
You have to take pride in your feedback. Build your trust & credibility throughout the eBay community, with outstanding feedback from others.  Your feedback is an essential part of your Marketing Communication and it goes a long way in building the prospect’s confidence in doing future business with you.
Feedback is not the only way of projecting yourself as a trustworthy seller; there are some other tools, which will help you to build credibility. Also you can educate users on how to secure account on eBay. Removing the fear in their mind will indirectly help your business.

Offer a money back guarantee – this will create goodwill among the buyers. It seems risky but studies have shown the vast majority of buyers will not request a refund even if they are unhappy with the purchase. You should provide a good service so that your EBay customers are happy, and they do not have to exercise this option.

Offer a free unadvertised bonus – offer a free bonus, which is not advertised. This will put your customers in a pleasant surprise. No feedback reads better than that saying they also received a free bonus.

Reply promptly to all enquiries – it is always better to make yourself accessible easily. If needed include a telephone number or other contact. EBay Bidders should be able to contact you during the auction so as to have enough confidence to place a bid on your item.

Reply to all feedback as soon as possible – Reply to the feedback or query of your customer will help him to think of you as a good and trustworthy seller.

Build your eBay business to Powerseller status – Powersellers have a better credibility than other sellers. So you have to try to put yourself in that position by meeting the required criteria. To become an eBay powerseller, you must be invited from eBay once you meet the correct criteria, which takes into account your feedback, sales and account status.

Increase your eBay Reputation
To an eBay seller hawking merchandise on the Internet, a spotless reputation is critical to financial success. The online marketplace is home to thousands of virtual retailers selling identical items at nearly identical prices, and customers prefer to deal with sellers who have long established records of delivering quality items. The steps toward building a credible reputation leads to the best place to start with, the “About me page”.

About me page

The About Me page is part of your eBay member profile. The page lets you share personal information about yourself with potential customers. Personal Information page outlines key account information, including your username, password, password hint, email address, and credit card numbers. List all your past sales, experiences and feedbacks in it. This page is the base for starting feedback and building credibility. Beyond feedback, sellers need to focus on building credibility by developing a brand.

This brand development increases the credibility of the seller. Today sellers are using their websites and multimedia tools to attract customers and build credibility through a brand. A visibly distinct brand means credibility to buyers. Sellers are using eBay to attract the buyers to their websites and show them their past history and records to develop trust. This helps in increasing credibility of the seller.