eBay Express – the Power Selling Tool
eBay Express is mainly aimed at casual and/or novice eBay customers that are not willing to wait for days to complete an auction and to get the product they want. The target people are comfortable at different e-commerce websites like Amazon.com or Walmart.com. One key addition to eBay Express is the shopping cart feature. A customer can choose different products from different vendors and pay for them all through a single checkout process.
1. Build on Your Positive Feedback Rating
All the sellers in eBay Express have more than 100 feedbacks and 98% of them positive. This is a very critical decision by eBay to safeguard the confidence of new eBay buyers. People coming to eBay express instantly know that they are dealing with reliable persons. People must feel your passion towards your business. Put your biography and products in a positive frame – through descriptions and feedback forums.
2. Your Items must have a Fixed Price Tag
Only Fixed Price or Store Inventory format items from eBay listings appear in eBay Express.
3. You must accept Paypal Payments
It is the primary method of payment at the site. You will need to become a paypal Premier or Paypal Business merchant.
4. Cross Sell Your Products
eBay Express allows you to display several comparable products before a single buyer. If you deal with digital camera batteries, you can sell camera pouches, and camera memory cards etc. You can also pitch that the buyers can benefit from shipping discounts on bulk purchase.
5. Build your Inventory
List your products at your eBay store, with selling descriptions. Check similar listings by fellow eBay sellers to have an idea of powerful listing practices.
6. Use Keywords in Your Listing Headings
Just like you will list in eBay, Express too requires you to use keywords that accurately describe your product in the title and in the description.
6. Be an Expert
Nothing can help you more than being an expert in your selected niche. If you sell digital camera batteries (too much of them already), you need to showcase your ‘real’ knowledge about rechargeable digital camera batteries. The moment others begin to see you as an authority, you make repeated sales to the same people and they will not feel like considering others for the products you sell. It is a fact that you can increase your margins and still attract buyers.
7. Money Back Guarantee
A simple money back guarantee can sky-rocket the confidence of potential buyers and you will see more buyers readily paying for your product. Put such an offer, only if you are in a position to comply with your offer. If you stand behind your product, the response rate will be 50 to 150 % higher than ‘as-is’ condition. Most people never bother to pay for such an item, even in case they get an incomparable bargain.